PepsiCo Inc. announced that it reached an agreement with the social network Twitter, to provide live video broadcasts of concerts in the company's followers, under the new global advertising campaign that includes a television advertisement featuring the Nicki Minaj.
Terms of the agreement have not been known, nor is there any notice of the concerts will be broadcast live, but the movement was revived again the great battle between Pepsi and Coca-Cola, the first to have worked with artists such as by Michael Jackson, Ray Charles, Britney Spears and Beyonce.